It lists various social and charitable reasons why people often think of joining, but in each case it states they are not really relevant reasons and even provides details of other organisations which may be more appropriate - which seems fair enough.
Except that it then fails to give a reason why anyone should join - other than "brotherhood" that is, but without providing a definition of brotherhood that might distinguish it from the brotherhood found within other organisations.
Puzzling to say the least - but it gets worse!
If you visit the UGLE website you are going to be even more confused because the reasons they give for joining are basically social and charitable - i.e. precisely the ones the Minnesotan lodge says are the wrong reasons for joining.
Am I missing something?
And in any event, why do people choose to join - except, perhaps, out of curiosity?
As you have discovered mainstream Freemasonry has lost its way - in about 1717.
Masonry is referred to as a science but very few brethren pursue that science. Most attend because they like the other brethren, like ritual, and like socializing. Sometimes they feel uplifted in a ritual and generally feel good about practicing morality and being charitable.
The recovery of the genuine secrets is not a topic of conversation.
For all that modern Freemasonry is generally a positive, though small and declining influence in society.
It might have helped you if you had moved away from that particular Freemason's BLOG to his Lodge's own Website as it would have helped you to come to grips with the diversity of Freemasons: www.bradenlodge.org/join